NEWS4 August 2015

Questback appoints head of market research

NORWAY — Former Mapa Research managing director, Edward Chatham, has joined enterprise feedback management company Questback as its head of market research.

Res_4013704_Edward_ChathamQuestback

Based in Questback’s London office, Chatham’s appointment is part of the company’s increased investment in the market research sector, along with the development of specific tools for research agencies such as Market Research Online Communities (MROCs) and reporting dashboards. He will work with Questback’s existing market research clients, as well as being responsible for new business.

Chatham (pictured) has more than 15 years experience in the industry, including senior roles at Nielsen Online, BMRB TGI, M:Metrics and Harris Interactive.

Chatham spent nearly three years working at Mapa Research, where he was responsible for launching new digital products into new markets.