NEWS29 July 2011

Quepasa to use Kontagent analytics on gaming sites

New business North America

US— Latin-American social network Quepasa has struck a deal with analytics agency Kontagent to analyse online gaming behaviour in order to aid future games development.

Under the terms of the deal Kontagent’s kSuite analytics platform will be used to power the social network’s gaming site, Quepasa Games, providing insight into user behaviour that can be passed on to game designers for development and tuning, as well as improving player engagement and retention.

Kontagent CEO Jeff Tseng said: “We believe this deal will allow thousands of game developers to gain unprecedented levels of insights to optimise user experiences and drive higher ROI. ”