Quepasa to use Kontagent analytics on gaming sites

Under the terms of the deal Kontagent’s kSuite analytics platform will be used to power the social network’s gaming site, Quepasa Games, providing insight into user behaviour that can be passed on to game designers for development and tuning, as well as improving player engagement and retention.

Kontagent CEO Jeff Tseng said: “We believe this deal will allow thousands of game developers to gain unprecedented levels of insights to optimise user experiences and drive higher ROI. ”