NEWS7 August 2012

Qualtrics unveils first product expansion since $70m funding

North America Technology

US— Online survey software firm Qualtrics has launched its first new product since receiving $70m in funding from Accel Partners and Sequoia Capital.

The new Site Intercept service has been designed to help brands change website content “on the fly” without the need to use IT resources.

It works by using datapoints such as time of day, geo-location, visit history and shopping cart contents to display surveys, custom messages and promotions to different site visitors.

CEO Ryan Smith (pictured) said: “Qualtrics Site Intercept empowers marketers to be creative and flexible, and create real-time custom web content and gather data on the fly – without relying on IT. We help brands gather valuable insights and maximise the intelligence of their websites so they can seize every opportunity to convert visitors into customers.”

The firm was awarded $70m in financing in May with the intention of using the cash to expand its range of SaaS tools to move “beyond” market research.