The deal will see Beall Research integrated into Qlarity Access, with the company hoping the agreement will enhance the quality and range of services it offers.

The entire Beall Research team has joined Qlarity Access, while founder Anne Beall has stepped back, although will remain an adviser to the Qlarity Access leadership team for client strategy needs.

Qlarity Access was founded in 1997 and purchased by current co-chief executive officers Colson Steber and Curtis Burrow in 2016.

Beall Research was founded 21 years ago by Beall and focuses on quantitative research projects and understanding the emotional drivers of purchasing behaviour.

Steber said: “When Anne approached me about acquiring Beall Research, I knew immediately that I was interested. Anne and I have always had similar values, but it’s deeper than that.

“The complementary nature of our individual strengths offers clients exponentially more impact from our team. Both firms have a long-standing commitment to delivering research results that instil confidence and lead to clear, informed business decisions.”

Beall Added: “This merger is a perfect synergy of strengths: Beall Research’s full-service offering and Qlarity Access’ innovative sample sources and research methodologies.

“What truly unites us is our shared commitment to quality, customer service and delivering actionable insights. This partnership is a match made in heaven, allowing us to continue reaching for the stars in everything we do.”