PureSpectrum launches DIY insights platform

The Storefront tool (screen grab pictured) allows researchers to automate survey creation with custom configurable inputs, data collection and report generation, and obtain insights within 24 hours. It includes access to respondents from PureSpectrum’s marketplace.

Users can also customise and brand the platform’s interface and dashboard.

Michael McCrary, chief executive of PureSpectrum, said: “Storefront automates the labour-intensive parts of the consumer insights gathering process and is already adding value to our customers.”