NEWS29 June 2020
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – Around three-quarters of people are ready to return to face-to-face research following the end of the Covid-19 lockdown, two studies show.
According to a survey from participant recruitment company People for Research of more than 2,500 UK households between 17th and 20th June, around 72% of people would be comfortable returning to face-to-face research.
The survey found 88% of those in favour would be happy to attend one-to-one sessions, with 52% willing to take part in focus groups of up to eight people and 48% happy with in-home interviews.
The study said maintaining a two-metre gap between people during research sessions was the biggest priority for those willing to return to face-to-face research, followed by access to hand sanitiser and screens between researchers and participants.
The majority of survey respondents also said they would be more comfortable taking part in research once government rules relaxed enough to allow people to visit others’ homes.
A second study by qualitative fieldwork company Criteria found that 77% of a survey of 1,900 adults living in or around major cities and towns across the UK were willing to participate in face-to-face research.
Criteria’s survey was not nationally representative, but approached existing panellists or those who had previously expressed an interest in participating on a panel.
The survey found 47% were very comfortable with returning to face-to-face research, with 30% feeling fairly comfortable.
More than half of those surveyed said they felt compulsory use of face masks would make them feel more comfortable about face-to-face research.
The study warned that incentives for taking part in research in central London may need to increase in the short term to encourage attendance, due to increased travel and congestion charge costs.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Artificial intelligence has numerous benefits for marketing. Rachael Kotadia looks at how AI can help:… https://t.co/pzwQU09DhF
Streaming service subscriptions rise in Q1 2022 https://t.co/wC426xb4kt #mrx #marketresearch
Hypothesis nominates new CEO https://t.co/OSNvwqggyn #mrx #marketresearch
The world's leading job site for research and insight
Scottish Water
Customer Insight Project Leader (Fixed Term for a period of 2 years)
£30,605–£42,575 (Depending on Skills and Experience)
Hasson Associates
(Senior) Research Manager, Sustainability
£35000–50000
Resources Group
Research Director (Quantitative Evaluation) – Education Sector Research (Charity)
c. £60,000 base plus additional skills adjustment (to £8000)
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
RT @John_Bizzell: Here are some FAQs from last year - all answers still apply, though the deadline is 4pm on Monday 4 July and the #MRSawar…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments