NEWS20 May 2020
US – Shopper and product experience company PRS In Vivo has added two new tools to its online consumer behaviour analysis platform.
LivingLAB and ListenLAB have been added to the firm qualitative research platform Leverage Authentic Behaviour.
LivingLAB analyses videos and digital diaries, while ListenLAB focuses on exploring trends through analysis of behavioural trend data.
Emilie Boutes Eberly (pictured), chief innovation officer at PRS In Vivo, said the additions to LAB would help companies have a "totally consultative approach to consumer closeness".
Related Articles
The world's leading job site for research and insight
Resources Group
Developer (SQL/Excel) – International Market Insights Firm
c. £50–60,000
Resources Group
Research Manager – Consumer (Retail, Finance, Media, Travel)
£35,000–£43,000 + Benefits
Resources Group
Sales Director – Market Research Services
c. £60–70,000 plus comm
Featured company
-
Town/Country: Aylesbury
Email: enquiries@2-europe.com
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
-
Town/Country: London, Amsterdam, New York
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments