Predictive analytics – what Next?
The company will use the data-mining tools to analyse customer behaviour to help it produce more relevant content.
“Online sales is a highly competitive space, and customer retention and conversion is a tough challenge for any business,” said Colin Shearer, SPSS’s senior vice president of strategic analytics.
“Using our technology, Next is able to extract intelligent information about its customers and use this to proactively adapt its approach to internet-based channels.”
- In other news, SPSS is offering users of its Text Analytics software access to on-demand translation services through a partnership with Language Weaver, which makes automated translation technology.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
1 Comment
Anon
16 years ago
I still don't see how measured behavioral trends is a reliable predictor. The past may be repeated for a while into the future, but step changes surely cannot be predicted by software ... can they? Hmmm ... The proof will be in the pudding - i.e. if Next renews the contract when the current one expires!
Like Reply Report