Predictive analytics – what Next?

The company will use the data-mining tools to analyse customer behaviour to help it produce more relevant content.

“Online sales is a highly competitive space, and customer retention and conversion is a tough challenge for any business,” said Colin Shearer, SPSS’s senior vice president of strategic analytics.

“Using our technology, Next is able to extract intelligent information about its customers and use this to proactively adapt its approach to internet-based channels.”

• In other news, SPSS is offering users of its Text Analytics software access to on-demand translation services through a partnership with Language Weaver, which makes automated translation technology.