Portrait Software celebrates revenue rise
Revenue for the period was up from £6.9m last year to £7.5m while the firm delivered operating profit of £0.4m following a loss of £1.3m in 2008.
Product license sales more than doubled to £2.4m from £1.1m, which Portrait said was due to strong demands for analytics and customer marketing applications.
In Europe, revenue was up 16% to £4.7m, while in the US the figure was up 19% to £2.5m. The end of a major project in Australia, however, meant that revenue in the Asia Pacific region fell from £0.8 to £0.4m.
Luke McKeever (pictured), the firm’s chief executive, said: “Demand for Portrait’s predictive customer analytics and customer marketing applications remains high, driven by a shift in market priorities away from new customer acquisition towards customer retention and customer centricity.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments