Allum (pictured, right) has extensive experience working in pharmaceutical research agencies and consultancies, including most recently as managing director of consulting and McCann Health. He has also worked at Double Helix Development and Research International.

Its areas of expertise will include patient journey mapping, pricing, positioning, scenario planning and payer insights.

Allum said: “Pharma is at a crossroads as companies look to evolve their business models. Cross-functional working that involves genuine collaboration needs to become the norm to maximise knowledge sharing and efficiencies; agencies that reflect this shift will be better able to support clients in this evolution.”

Jon Hallow (pictured, left), joint managing director of Porterhouse Medical Group, said: “At Porterhouse Medical, we believe we can offer smarter medical communications by leveraging these research and insight services, as well as providing focused strategies through Porterhouse Insights as a stand-alone practice.”