Populus wins contract to track smart meter opinion
SMCDB is an independent organisation established to help people understand and engage with new smart meter technologies ahead of a nationwide rollout. Around 50 million new gas and electricity smart meters will be installed in homes across Great Britain between now and 2020.
The research work, secured following a competitive pitch, will be carried out by Populus’s Market Insight practice led by managing director Gary Muncaster.
Populus will conduct four 10,000-sample national opinion polls throughout 2014-15 to help the SMCDB measure public perceptions and opinions of smart meters throughout the rollout period.
SMCDB chief executive Sacha Deshmukh said: “Understanding what consumers think and knowing how to respond to their concerns is absolutely crucial to the work of the SMCDB.”
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1 Comment
Rachel
11 years ago
It's a shame that all PR around the UK Smart Meter programme show a US style meter don't you think?
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