NEWS25 January 2010

Populus launches online omnibus with ‘analysis as standard’


UK— Opinon pollster Populus is to offer free analysis as part of a newly launched online omnibus service.

The omnibus launches with a 2,000-person sample and key findings will be provided to customers “as standard” along with data tables and standard demographic breaks.

Andrew Cooper, founder and strategic director, said, “When we were developing our omnibus it was apparent that too often clients are simply given data tables and left to work out what they mean. Our new online omnibus product addresses this by providing an analysis highlighting the key findings.”