NEWS6 September 2013

Points2Shop integrates panel with Fulcrum

News North America

US — Online and mobile loyalty programs Points2Shop has integrated its consumer panel into Federated Sample’s sample management platform and exchange Fulcrum.

The integration allows Points2Shop’s P2Sample panel to automatically deliver monetised survey content to all of its five million members, including web and mobile-based content.

“Providing market research sample is a cornerstone of our business model. The comprehensive API integration with Fulcrum provides us with automatic sample delivery to advertisers and increased our partner reach by 60% and total completions by 632% in the first month alone,” said Mathijs de Jong, CEO and founder of Points2Shop.