Utilising 20bn continuously measured locations Placed Targeting sends notifications to tell advertisers exactly which places their audiences go to the most in the real world.

Traditionally, standard geo-fencing targets consumers who are in the proximity of a store but Placed Targeting uses Placed Insights, which measures more than 100m locations a day across more than 100,000 U.S. users who have opted-in to share their location, and then send that information to advertisers (see below)

Placed is partnering with location-based platform Verve for the launch and will be available to the latter’s client base.

Founder and CEO of Placed David Shim said: “Proximity is just one tactic when it comes to mobile advertising. Placed Targeting brings lookalike modelling to location-based advertising, proactively reaching audiences throughout the real world versus waiting on proximity.”