PizzaExpress customers to test new products at the Living Lab
The customer research experiment in Richmond (pictured) opened its doors this morning, when visitors could try out a new breakfast menu and a new-style takeaway kiosk.
PizzaExpress said that the most popular new items launched through the Living Lab would eventually be rolled out across the firm’s 370 UK restaurants.
As well as changes to the menu, the Living Lab will also serve as a live test of a new interior design and staff uniforms.
Customers are able to provide feedback through a new website the restaurant chain has created to track the Living Lab, FutureExpress.co.uk.
“We’re redesigning PizzaExpress from the ground up,” the firm said.
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