NEWS19 August 2010

Pitts returns to Synovate in business consulting role

North America People

US— Mark Pitts has returned to Synovate as head of consulting for the Americas within its Synovate Business Consulting division.

Pitts rejoins the firm after spending three years with a start-up marketing strategy consultancy in Asia. He will be responsible for developing and overseeing consulting projects for US clients.

Projects could include offering advice and guidance on market entry strategy, maximising customer value, market and competitive intelligence analysis and due diligence on acquisitions and mergers.

He previously served as vice president of business consulting for Asia Pacific within Synovate Business Consulting.

Peter Snell, Synovate Business Consulting CEO, said: “I’m thrilled that Mark has re-joined Synovate. His international consulting and research knowledge, including his experience working with some of the world’s biggest companies, will provide our clients with valuable knowledge to inform and support their success in all of their business ventures.”