NEWS21 August 2013

Pitch'd launches video platform for brands

Technology UK

UK — London startup Pitch’d has launched a social video competition platform for brands and agencies.

The web-based Pitch’d platform aims to help brands unlock the creative potential of their community while driving engagement through social channels.

Vine and Instagram video competitions can be initiated in a matter of minutes challenging users to shoot short videos on a specific topic – then encouraging them to share amongst their network.

“Great advertising is no longer the preserve of creative directors,” said Adam Stamper, founder of Pitch’d. “Short-form video is the biggest thing to happen in marketing since Facebook, and brands need to be ready for this new era of ‘people powered advertising’.”