NEWS21 August 2013
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Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK — London startup Pitch’d has launched a social video competition platform for brands and agencies.
The web-based Pitch’d platform aims to help brands unlock the creative potential of their community while driving engagement through social channels.
Vine and Instagram video competitions can be initiated in a matter of minutes challenging users to shoot short videos on a specific topic – then encouraging them to share amongst their network.
“Great advertising is no longer the preserve of creative directors,” said Adam Stamper, founder of Pitch’d. “Short-form video is the biggest thing to happen in marketing since Facebook, and brands need to be ready for this new era of ‘people powered advertising’.”
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