NEWS9 May 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS9 May 2017
US – Brands that are using technology and data to create personalised experiences are seeing revenue increases of between 6 and 10%, according to new research.
A report from The Boston Consulting Group, Profiting from Personalisation, reveals that those brands using personalised approaches are seeing their revenues grow two to three times faster than brands that don't.
The report, based on a survey of personalisation programmes at over 50 companies across 10 different industries, suggests that in the next five years, the 15% of companies across retail, healthcare and financial services that successfully deploy and leverage personalisation can expect to see an $800bn revenue shift.
"In many consumer categories, high-value customers drive 70% or more of the value for companies," said Mark Abraham, a partner at The Boston Consulting Group.
"Brand individualisation unlocks the ability to enhance loyalty with these and other customers by tailoring the brand experience to each contextual user journey."
However, the report also outlines barriers to implementation, in particular technological limitations and inadequate measurement capabilities. Nearly 60% of companies struggle to measure the impact of campaigns, the report says.
The report can be accessed here.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director – Quant– Something a little different where you can make a real difference
£45,000 – 55,000 + bens
Resources Group
Qual / Quant Associate Director – Financial
£50,000–£65,000 + Excellent Benefits
Resources Group
Data Scientist (Junior) – Leading Hedge Fund
c. £60,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments