NEWS6 December 2021

PeopleMetrics acquires CSR

M&A News North America

US – Customer experience and market research firm PeopleMetrics has completed the acquisition of research agency the Center for Strategy Research (CSR).


The acquisition, which is PeopleMetrics’ first since it was set up 20 years ago, will create a combined voice of the customer and research tool for high-value audiences, according to a blog post by Sean McDade, chief executive and founder of PeopleMetrics.

Terms of the deal have not been disclosed.

CSR specialises in gaining continuous insights from high-value audiences, such as executive-level decision-makers, brokers, promoters, high-net worth investors and physicians.

In his blog, McDade said: “We see the experiences of high-value customers being increasingly important and under-served in the customer experience market.

“Identifying these customers, enabling continuous feedback loops and improving their experiences is work every company should prioritise.”