NEWS12 September 2012

Pathmapp launches with A/B tests for mobile developers

North America Technology

US— A new company called Pathmapp launched yesterday to provide A/B testing for mobile app developers.

Pathmapp made its debut at the Techcrunch Disrupt event in San Francisco, showcasing its technology which allows mobile developers to test different layouts and designs for their app interfaces.

Results are presented in the form of heatmaps, showing where people touch and swipe, along with chart-based comparisons of which designs are most effective at driving specific actions.

Pathmapp has been launched by Adam Ceresko and Andrew Herman, the co-founders of mobile app developer APPEK.

There’s more on the company, including a video of their Disrupt presentation, at Techcrunch.