Passenger says community members will now be able submit their own ideas and ask other members to rate them, which the firm said makes the platform “more conducive to R&D, member-driven ideation and product innovation strategy”.

Members can also use a new mobile application to submit ideas, photos and videos “at the point of inspiration” when they are out and about.

The firm’s CEO Bahram Nour-Omid (pictured) said: “The goal for version four is to enhance the member experience and encourage ideation and co-creation from our community members.”