Paper Moose adds human-synthetic creative testing
The company has released the tool, ‘Moose Review’, after a year of development. It takes a hybrid approach, integrating marketing sciences with human and synthetic audiences, allowing brands to conduct qualitative pre-testing on scripts or key visuals.
According to the company, the tool can offer insights from human reviewers in “10 minutes”, and synthetic reviews in “less than a minute”.
By developing the product, the agency is looking to rival traditional creative testing.
Paper Moose co-founder Joshua Flowers, who has taken up a new role as invention chief to lead innovation and AI integration, said: “Our goal is to enable CMOs and marketing teams to make more informed decisions without the gigantic price tag and multi-week wait times of traditional focus group testing.”
The company said it has been prototyping tools internally for the past few years.
Nick Hunter, co-founder, Paper Moose, added: “We're harnessing the same powerful technologies as the large holding company agencies with none of the frustrating baggage.”
Founded in 2011, Paper Moose is a B-Corp certified business.
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