NEWS15 August 2012

Owners roll Nqual into new agency Netfluential


UK— The founders of online qualitative software firm Nqual have launched a new full-service agency which will offer the Nqual suite of DIY tools as part of its offering to clients.

Jeroen Verheggen and Lee Eyre said that they had “quietly been building up” their new agency Netfluential over the past year, working on insight projects for clients including Unilever, Visa and HTC.

The Nqual range of DIY has now been subsumed into Netfluential, and will no longer be offered as as a DIY product to research agencies. Since being launched Netfluential has grown to a team of eight researchers and plans to make more hires in the future.

Verheggen (pictured) and Eyre said: “Over the next twelve months we expect to continue to attract further high-quality industry talent to Netfluential, and to develop our customer base as more forward-thinking brands discover the benefits of the kind of agile, online research solutions that we specialise in.”