Sabino, who has been given the role of senior vice president of kids and family insights, joins from broadcaster Nickelodeon-MTVN Kids and Family Group where she was vice president of integrated sales and print strategy.

Before that, she led cross-franchise research efforts, including digital, magazine, TV and sponsorship, for Time Warner/Time Inc’s Sports Illustrated for Kids brand.

She began her research career more than two decades ago at the Children’s Television Workshop.

Bruce Friend, OTX’s president of client development, said: “Donna’s insight comes from deep experience and she has an authentic voice when it comes to talking to and about kids. She’s an expert in multimedia research which is completely in sync with the kid, tween and teen audience who are the most avid simultaneous media users today.”