Opinium launches chef panel

The omnibus made up of 200 chefs is the first of its kind, and will offer cost effective and invaluable information to brands.

The sample will consist of chefs from independent establishments, or those with four or less premises, and data will automatically be broken down by region, number of covers and restaurant type.

James Endersby, managing director of Opinium said: “Working out what chefs think, feel and do has been a continual headache for many brands. Chefs are an ultimate decision maker for numerous products and services, yet are often overlooked because they are notoriously difficult to reach due to the nature of their working day.

“Our offering will solve this problem and help to shape decisions made by the hundreds of brands who target the restaurant sector.”