NEWS26 November 2015
BELGIUM — Online advertising accounts for 1.4 million jobs and more than €100 billion of gross value added (GVA) according to a study from IHS on behalf of IAB Europe.
IAB Europe said the study ‘Paving the way: online advertising in the European economy’ is the first serious attempt to detail online advertising’s contribution to the overall EU economy measured in jobs.
Online advertising generated €30.7bn of revenue for European publishers in 2014, nearly a third of total advertising revenue. Looking purely at digital publishing (as opposed to traditional and digital combined), advertising provides 75% of all online revenues.
In terms of mobile content, in 2015, advertising replaced paid-for app revenues as the top revenue source.
Digital is now the second largest advertising sector in Europe, behind only television. By the end of 2015, it is predicted to overtake TV in the most advanced EU markets.
The world's leading job site for research and insight
Hasson Associates
Associate Director – Mixed Methods, Public Sector – Scotland
Negotiable
Resources Group
Business Development Director – Branding & Consultancy Services
To £70,000 plus Bonus/Package
Resources Group
Quant / Qual Project Manager (German speaking) – Healthcare
£28,000–£35,000 + Excellent Benefits
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
© Copyright 2022 Research Live
0 Comments