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NEWS11 September 2013

One Stop extends customer satisfaction survey across its stores

UK — One Stop Stores Limited has rolled out its customer satisfaction programme across its 650 shops following a trial within four of its regions.

The programme, My Local One Stop, which is being carried out in partnership with Service Management Group, aims to provide One Stop with enhanced consumer insight by inviting customers to give their opinions about their local store through an invitation card in-store or by using the unique details on their receipt in order to register their comments through an online survey or freephone call. 

One Stop head of marketing Lizzie Reynolds commented: “At One Stop we view customer service as one of the most important aspects of our retail proposition and My Local One Stop will enable us to gain actionable insight, to enhance the customer experience in-store.”

@RESEARCH LIVE

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