NEWS10 August 2020

One Minute to Midnight launches in US

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UK/US – London-based insight consultancy One Minute to Midnight is opening an Americas office in New York.

manhattan new york aerial view

Established in 2016, One Minute to Midnight was named best new agency at the MRS Awards in 2017.

The company’s biannual research study, Dimensions Project, looks at human values and how they relate to specific business areas.

Andy Cooper, formerly partner at qualitative research firm Thinktank, has joined the company as co-founder of the Americas business. He will head up the office in New York.

Cooper spent nine years at Thinktank and prior to that held roles at The Nursery and TNS.

Paul Laver, founding partner at One Minute to Midnight, said: "The momentum and growth since winning best new agency in 2017 and the increasing demand for insight that has real meaning and can be used powerfully by business has necessitated we open a dedicated office for the Americas now." 

Cooper added: "Although it’s a strange time, it also feels like absolutely the right time for us to take OMTM to the Americas."