NEWS8 March 2012

Omnicom buys Tokyo-based pharma research specialist

Asia Pacific M&A

JAPAN— Omnicom’s Diversified Agency Services group has acquired a majority stake in Medical Collective Intelligence (MCI), which provides online market research and customer relationship management tools for pharmaceutical and medical device manufacturers.

The Tokyo-based company was founded in 2007. MCI will continue to operate as a standalone agency, working closely with its sister healthcare companies within Omnicom in Asia including Targis, AgencyRx Japan and Polaris Consumer Healthcare.

Co-founder and president Takenobu Senda said: “All of us at MCI are delighted to join Omnicom’s healthcare portfolio. I am particularly looking forward to further extending our services throughout the Asia Pacific region.”