NEWS8 March 2012
JAPAN— Omnicom’s Diversified Agency Services group has acquired a majority stake in Medical Collective Intelligence (MCI), which provides online market research and customer relationship management tools for pharmaceutical and medical device manufacturers.
The Tokyo-based company was founded in 2007. MCI will continue to operate as a standalone agency, working closely with its sister healthcare companies within Omnicom in Asia including Targis, AgencyRx Japan and Polaris Consumer Healthcare.
Co-founder and president Takenobu Senda said: “All of us at MCI are delighted to join Omnicom’s healthcare portfolio. I am particularly looking forward to further extending our services throughout the Asia Pacific region.”
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