NEWS6 February 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS6 February 2014
UK — The National Readership Survey (NRS) is to extend its Print and Digital Data (PADD) reporting to include mobile and tablet readership.
PADD was launched in 2012 to provide a combined measure of print and website readership, however digital readership data was restricted to desktop devices.
The new mobile and tablet data will arrive later this year, and will cover readership of mobile websites, mobile apps and digital editions.
Mike Ironside, chief executive of NRS, said: “The extension of our reports to include tablet and mobile data is a huge step for the organisation. It has been in our plans since the launch of NRS PADD last year, and we’re extremely excited that it is finally coming to fruition.
“Not only will the market have measures of total reach for the brands concerned, they will be able to compare and analyse these multi-platform audiences in any way they wish.”
NRS collects its own data through face-to-face surveys of 36,000 people each year. This data is then fused with website data produced by comScore on behalf of UKOM.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
From the latest @ImpactMRS, Joanna Swash, group chief executive at @Moneypenny talks to Jane Simms about her focus… https://t.co/gUoLpg2zFC
Streaming reaches record high in the US https://t.co/921fqNK5hq #mrx #marketresearch
BMG Research moves into London office https://t.co/rSJLxDPZNN #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Qual Research Manager – Crime, Cohesion and Security
£38000–43000
Hasson Associates
SRE / RM, Healthcare Market Research
£30000–50000
Folk Research Limited
Field and office manager; Qual agency; 3-5 days a week; hybrid working
Up to £30,000
RT @DanielleDDTodd: Haven't popped in your two cents yet? Do it now!
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments