Finch was previously commercial and operations Director at Bauer Radio London where she was responsible for the operational running of the venture and management of business delivery and commercial development across the business.

At the NRS she will be responsible for overseeing client relationships for the newly launched NRS PADD, which merges print and digital readership data, as well as working on the company’s education programme for all stakeholders.

Ironside said: “She will add enormously to our stakeholder liaison and service and will certainly drive the business forward over the next few exciting years as we develop the survey further into the digital arena.”