NPD Group and Sam’s Club strike data deal
Under the scope of the agreement, NPD also becomes Sam’s Club’s primary provider of point-of-sale data and consumer panel information in the general merchandise categories.
Cindy Davis (pictured), Walmart’s EVP of global customer insights, said the partnership “will allow us to better understand what our members are looking for in general merchandise and then use that knowledge to work with suppliers to meet those wants and needs”.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments