NEWS11 October 2011

NPD Group and Sam’s Club strike data deal

New business North America

US— Walmart-owned retailer Sam’s Club has reached an agreement with The NPD Group to supply the research firm with point-of-sale data from its stores and website.

Under the scope of the agreement, NPD also becomes Sam’s Club’s primary provider of point-of-sale data and consumer panel information in the general merchandise categories.

Cindy Davis (pictured), Walmart’s EVP of global customer insights, said the partnership “will allow us to better understand what our members are looking for in general merchandise and then use that knowledge to work with suppliers to meet those wants and needs”.