NEWS24 September 2010

Nipo pitches software upgrade to get agencies in the DIY game

Europe Technology

NETHERLANDS— Nipo Software is working on an update to its Fieldwork System to allow clients and suppliers to co-produce research projects.

The update, due by the end of 2010, will allow end clients to gain restricted access to the technical infrastructure of their research agencies via a web portal, where they can write their own questionnaires, manage sample, analyse data and produce reports.

Nipo pitches the upgrade as a response to the DIY research trend. Cheap access to simple questionnaire writing and data collection tools, and the cost pressures of a down economy, have led research buyers to insource work they would otherwise have outsourced.

Debate rages as to whether research agencies need to adapt to this trend and embrace it, or warn clients against it by citing concerns over quality. Nipo managing director Jeroen Noordman says: “While some view DIY as a threat to the research industry, our solution allows professional MR companies to focus on where they add value: delivering insight through high quality research.”

Nipo’s software might help to keep research agencies central to the research process, where what is ostensibly a DIY project can still be run through an agency, but without the need for extensive agency involvement.

“Because the overall costs go down, it means the research customer will get more for the same budget,” says Noordman.

@RESEARCH LIVE

2 Comments

10 years ago

I can't wait for this DIY trend to hit medicine. Simply log in, follow the instructions, perform you own appendectomy at home! Presto, money saved. Seriously, if you want a professional job - employ professionals, lest your brand bleeds to death.

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10 years ago

John, DIY has already hit medicine, just check out the pharmacy aisle in your supermarket. However, patients still go to the doctor where their expertise add's value, e.g. an appendectomy. Think that is Nipo's point.

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