Nielsen’s TV Brand Effect launches in China and Germany
TV Brand Effect is already in use in the US and UK. It surveys viewers who have had an opportunity to see a particular advert to test brand and message recall, likeability and purchase intent, among other metrics.
Nielsen’s Randall Beard (pictured), global head of advertisers solutions, said: “Quality measurement brings monetisation, and marketplaces in Europe and Asia are ripe for comprehensive measurement solutions.”
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