Nielsen secures 14 new partners for OCR

US— Nielsen has expanded its Online Campaign Ratings (OCR) initiative by agreeing deals with 14 online ad platforms including AudienceScience, Jivox and Videology.

The company says the firms are integrating OCR into their platforms through an application programming interface so that they can access the measurement data and monitor their online advertising effectiveness.

Adap.tv, DataXu, FreeWheel, Innovid and LiveRaila are among the other firms signed up to the initiative with Set, TubeMogul, Turn, Vindico and Zedo rounding up the list. VideoHub was the company’s first partner, signing up in 2011.

Amit Seth, EVP global media products at Nielsen, said: “The platforms that sit between the buy and sell sides are the nerve-center of online advertising, where advertisers and publishers extract the maximum mileage out of their spend and inventory respectively.”

  • In other news, Nielsen’s financial arm has sold $800m-worth of senior notes in the 144a private placement market. JP Morgan and Goldman Sachs were the joint bookrunning managers for the sale.The size of the deal was increased from an originally planned $750m and represents 4.5% of the notes it owns, which are due to mature in 2020.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts