NEWS4 August 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS4 August 2011
US— Nielsen is poised to launch online campaign ratings – a gross ratings point (GRP)-equivalent system for web advertising – on 15 August, with Facebook announced as one of its data partners.
The system works using pixel-tracking, so that when a particular display or video advertisement is shown in a browser this is reported to Nielsen and to other approved data contributors – including large web publishers and Facebook.
These data partners then report back to Nielsen on the demographic profiles of those who have seen the ads in the form of aggregate-level reports containing reach and frequency information in anonymous age and gender buckets.
Nielsen says it will then use proprietary technology to combine these reports with data from its TV and online panels, resulting in a single report showing reach, frequency and GRPs for the advertisement.
Meanwhile, a second process runs in parallel to match the IP address of the pixel to one of the 210 Nielsen Designated Market Areas (DMAs).
Online campaign ratings were first announced last September, while last month Nielsen competitor ComScore unveiled its own new platform for measuring audiences exposed to brand messages in Facebook, which also uses reach, frequency and GRP metrics.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Jen Heape, @VixenLabs: "You should be worried about your entire data footprint. The horse has bolted, but we need t… https://t.co/X9w2UiEvuQ
WPP buys influencer marketing agency Obviously https://t.co/bwRPEKa0i3 #mrx #marketresearch
Merkle to handle Standard Life pensions & savings CX https://t.co/7Sd6BImYFH #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior Insight Consultant, Financial Services
£36000–44000
Hasson Associates
DP Analyst
£30000–38000
Resources Group
Research Manager – Technology Research – Fully remote Agency!
£35 – 40,000 + bonus + strong benefits
Related Articles
The Market Insight Forum takes place at the wonderful Savoy Place, London on 7 Junehttps://t.co/uK1jTPEpAk Registe… https://t.co/XKVI5XZS8H
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments