NEWS14 September 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK — Nielsen has unveiled Concept Quick Predict, a new product testing tool that claims to allow testing up to three times faster than traditional methods.
The tool is powered by Nielsen Factors for Success, an innovation evaluation system that, according to Nielsen, has been validated to be predictive of in-market performance. Quick Predict speeds up this analytics process by using software automation.
Users of the new tool also get access to Nielsen Innovation Studio, an online platform that enables collaboration.
“The innovation process is under great pressure, with teams being asked to launch innovations on faster timelines than ever before," said Joe Stagaman, global product leader, Nielsen Innovation Practice.
"At the same time, teams need to be confident the ideas they are launching will succeed. The launch of Concept Quick Predict marks a new milestone for fast innovation tools, allowing marketers to test innovations at a rapid pace without sacrificing the predictive reliability and data quality they need to make effective innovation decisions."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Research Executive – Research Consultancy – Corporate Comms and Strategy
£27,000–£32,000 + Benefits
Resources Group
Quant / Qual Social Researcher – Research, Evaluation and Consultancy
£22,000–£35,000 (depending on experience) + Benefits
The Survey Initiative
Research Analyst
£32,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments