NEWS15 September 2014

Nielsen launches e-store for grocery and media data

Europe FMCG News

UK — Information and measurement company Nielsen has launched a European site so marketers can instantly access and buy its FMCG and media industry reports.

The e-store allows Nielsen’s customers to download ready-to-purchase data, including more than 200 FMCG reports, on categories such as alcoholic beverages and health & beauty, and a further 200 manufacturer reports, including industry leading brands. It is also offering advertising spend reports via the site.