NEWS7 June 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
IRELAND— Nielsen has secured a two-year extension to its contract to provide television audience measurement services to TAM Ireland, the country’s TV ratings body.
The contract now lasts until August 2017, having originally been set to run for five years from September 2010.
Nielsen has been tasked with boosting the size of the TAM Ireland ratings panel from 670 homes to 800 by the time the contract starts, with a further 250 homes to be added in the following two years.
The first expansion target has already been reached, said Tim Farmer, who leads Nielsen’s TV audience measurement business in Ireland.
He added: “The new service will also involve the inclusion of time-shifted viewing data for the first time.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
In a new series exploring how research leaders manage work and life, Research Live hears from Guy Goodwin, chief ex… https://t.co/zuqLKnAyJ3
With the beginning of a new year, it is time to dust off the reading list. Marie Hense of @TolunaCorporate recommen… https://t.co/Nbb8PUbqtj
Ipsos India reshuffles marketing and operations teams https://t.co/hgscr5zKWv #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Data Analytics Innovator (Market Research) – International Digital Insights Consultancy
£45,000–12 month FTC
Resources Group
Associate Director – Consultancy in Customer Experience & Engagement
£45–55,000 + great benefits
Hasson Associates
Senior Consultant
£40000–50000
Related Articles
Tillster makes her feelings known over my exercise routine taking priority over games with her https://t.co/AbB9aCnq31
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
1 Comment
marian kelly
12 years ago
hi i worked with Amarach for 5 years doing the tam ratings and i very much enjoyed doing it can you please tell me the name of the new company that has the cotract now as i would like to do it again Sinserly Yours Marian Kelly
Like Reply Report