NEWS1 July 2009

Nielsen expands NY and LA TV samples

News North America

US— Nielsen is increasing the size of of its Local People Meter samples in New York and Los Angeles from 800 to 1,000 households.

The firm said that the expansion of the samples in the two markets, which are the largest in the US, will begin immediately and take around 13 months to complete.

The 200 new households will be added to existing samples in four separate waves of 50.

Nielsen said that adding more households would “improve the statistical reliability of the ratings data in these two very diverse and complex markets”.