Nielsen expands NY and LA TV samples
The firm said that the expansion of the samples in the two markets, which are the largest in the US, will begin immediately and take around 13 months to complete.
The 200 new households will be added to existing samples in four separate waves of 50.
Nielsen said that adding more households would “improve the statistical reliability of the ratings data in these two very diverse and complex markets”.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments