Nielsen and CBS renew TV measurement agreement

US – Nielsen has announced that CBS Television stations has signed a multiyear renewal agreement for Nielsen’s local TV measurement. 

David poltrack crop

The renewal provides local market ratings insights for CBS-owned and operated stations in 17 US markets.

CBS will use Nielsen’s local TV services, including Local Digital in TV Ratings, to gain a better understanding of its ‘over-the-air’ and digital audiences.

"As many American cities are becoming more diverse and populations continue to grow, it’s critical for TV stations to have a complete picture of who’s viewing their content," said David Poltrack, chief research officer of CBS Corporation and president of CBS VISION (pictured).  

"Nielsen’s local television services enable us to maximise our viewership and deliver value to our local advertisers. We look forward to an exciting and fruitful relationship with Nielsen." 

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts