NEWS13 February 2017

Nielsen and CBS renew TV measurement agreement

Media News North America

US – Nielsen has announced that CBS Television stations has signed a multiyear renewal agreement for Nielsen’s local TV measurement. 

David poltrack crop

The renewal provides local market ratings insights for CBS-owned and operated stations in 17 US markets.

CBS will use Nielsen’s local TV services, including Local Digital in TV Ratings, to gain a better understanding of its ‘over-the-air’ and digital audiences.

"As many American cities are becoming more diverse and populations continue to grow, it’s critical for TV stations to have a complete picture of who’s viewing their content," said David Poltrack, chief research officer of CBS Corporation and president of CBS VISION (pictured).  

"Nielsen’s local television services enable us to maximise our viewership and deliver value to our local advertisers. We look forward to an exciting and fruitful relationship with Nielsen."