The ASO cloud-based application ensures each product within a category is allocated the best space needed to boost its performance within physical and supply chain constraints.

Stuart Taylor, senior vice-president, global product leadership, ASO, said: “Nielsen’s Assortment and Space Optimisation (ASO) recognises the inextricable link between assortment and physical space, and brings speed, accuracy and simplicity to an otherwise complex and disconnected set of processes”

The system uses both retailer and market data combined with assortment planning, merchandising strategy, planogram management, automation and work-flow services.

It will initially launch in the US, followed by a global roll-out in seven markets including Canada, Italy, Germany, Spain, Netherlands, the UK and New Zealand.