Nextdoor releases advertising measurement tools

The new tools include a new conversion API (CAPI) that will expand attribution capabilities and provide advertisers with greater visibility on return on advertising spend.

The CAPI will allow advertisers to gain further insight into how media campaigns on Nextdoor impact offline returns, providing the ability to assign conversion on Nextdoor.

Nextdoor has also improved transparency and controls to advertisers, using its existing relationship with Oracle Advertising, to allow advertisers to access hundreds of categories, in addition to custom groupings based on Nextdoor’s own insights.

Nextdoor will, in addition, allow brands to run self-serve video campaigns in Nextdoor Ads Manager, as well as introducing lead generation advertisements.

Heidi Andersen, chief revenue and marketing officer at Nextdoor, said: “These new solutions strengthen Nextdoor’s capabilities in key areas: creative, conversion, relevancy and reporting.

“Our expanded contextual targeting will help boost performance for advertisers and we’re very excited to launch our new Conversion API. Online to offline conversions are a real differentiator for Nextdoor and are critical to helping advertisers track and understand the impact of ads in real life.”