NEWS11 October 2016

New online sample marketplace launches

News North America

US — PureSpectrum, a global marketplace for buyers and sellers of online sample, has launched with investment from Research Now and Critical Mix. 

Crowds crop

The company’s aim is to create an intuitive and intelligent marketplace to bring together suppliers and buyers in a user-friendly application. 

“We’re transforming the way sample is bought and sold through technology, design, and data," said Michael McCrary, founder and CEO.

"Our initial focus is to enable buyers to create audiences and quotas, select high-quality suppliers, and launch a survey in less than one minute.”