The new platform, founded by Chris Horne and Mike Heisig (pictured), provides market research products that, according to the announcement, deliver professional insights ‘in hours or days rather than weeks and months'. 

The services offered on the platform include communications testing, branding, pricing, innovations, customer experience, segmentation and behavioural science. 

“One day all research will look like this,” said Heisig, also a director at the company. “We can even create customised versions of the online products just for individual clients to use”.