Jones (pictured) will be responsible for leading the research team’s content and delivering primary research studies on the role of TV advertising.

He replaces former head of research Oliver Robertson, who has left the organisation after eight years.  

Previously, Jones was head of insight at the Association of Online Publishers (AOP), where he led projects including the ‘Context Matters’ study.

Prior to the AOP, he held research and insight roles at media organisations including Aegis Media and ZenithOptimedia, as well as Royal Mail.

He starts the role in early October and will report to Matt Hill, research and planning director.

Hill said: "Anthony’s track record and the quality and range of the organisations he has worked with are hugely impressive. In a high quality field, Anthony stood out and I can’t wait for him to start working with us to help deliver our ambitious research programme."