NEWS12 November 2012

Neuromarketing body unveils ethics code

Europe Features

NETHERLANDS— The Neuromarketing Science and Business Association (NMSBA) has released a code of ethics which companies must adhere to when they join the organisation.

The Association was launched earlier this year with the aim of developing and implementing international guidelines and standards for neuromarketing. Phil Barden, the organisation’s representative in the UK, told Research that the body had been formed because there were “lots of people preaching their own form of the gospel” in the neuromarketing field.

The NSBA said that the code may be revised “from time to time to ensure that it adequately reflects the highest ethical standards for the neuromarking research industry.”

Click here to read the NMSBA’s full code of ethics.