Netfluential hires Wise as director of research
Wise will be responsible for building takeup of Netfluential’s online feedback solutions. Current clients include HTC, Visa, Aviva and Unilever.
She joined Brand Driver from GfK Custom Research in 2006, having spent five years as its MD and her expertise is in brand development and evaluation.
Lee Eyre, co-owner of Netfluential, said: “Karen brings a wealth of research experience and sector knowledge to the team. She will be leading the operational research team, further strengthening our ability to deliver high quality, agile insight solutions to our clients.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments