NEWS14 March 2012

NetBase unveils new social media monitoring platform

North America Trends

US— Social media monitoring firm NetBase has launched a new platform to gather insight into customer opinions, emotions and behaviours.

The new NetBase ESI Platform trawls the social web to track campaign and product launches, to act as an early warning system to highlight emerging issues for companies, collect competitive intelligence and analyse key brand attributes over time, with one year of historical data available on demand.

NetBase CEO Peter Caswell said: “We’ve pinpointed a great need in the market for an enterprise-grade monitoring tool powerful enough to provide companies with real-time insight across all departments within a business.”