Under the new deal, Nesta will encourage mentees to use the nativeye app as an informal “checking in” tool to report back their experience of monthly mentoring sessions. Over the duration of the programme, the charity will be able to track the evolution of their participants’ experiences. The results will then help to inform future mentor programmes.

Ben Claxton, founder and CEO of nativeye (pictured), said: “The first benefit is to allow Nesta to monitor the impact of mentoring on creative businesses. This feedback loop also allows Nesta to see what’s working and what isn’t – enabling them to act quickly if they need to in the manner of “continual improvement”. This is an exciting “cohort research” project which we are sure will yield useful insight for Nesta.”